Tuesday, January 18, 2011

Starbucks' New Trenta Monstrosity Rolling out Nationwide

It's true! We told you last March about the testing phase of Starbucks' extra-large Trenta size; now word's come out that the 31-oz. beverages will be widely available.

Yes, this represents the further denigration of SBUX into a business catering to the lowest common denominator, but of course going the instant route with Via was really the point of no return in that regard. For anyone overly incredulous about this, let us remind you: Big Gulp, at 32 ounces, is still bigger; naturally, the Double Big Gulp, at 64 ounces, is even more egregious.

It's still being billed as "cold drinks only," but I'll stick with my "The customer is always right/Starbucks is the new 7-11" line of logic in thinking hotter drinks will follow within the year. The Trenta size will be about 50 cents more than a Venti according to reports.

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